How to Use AI for Your Business and Use it in a Secure Way.

One of the bigges questions we here is “how can AI help my business?” and “what should I know about AI to help protect my business?” There is a lot of mystery and confusion surrounding this so you have come to the right place to get your questions answered!

• Is AI a potential hazard?

You are going to hate this answer but the answer is, it depends. Just like any new technology, there are ways it can be exploited. Bots can scrap your website and steal your content among other things! Luckily there are proactive actors to help secure AI. Here is an example. Lets say you run a business and you make a product using a custom formula you developed in-house. That custom formula took years to develop and improve and cost a fair amount of money for research. If R&D folks are looking for a way to improve that product and put your custom formula in ChatGPT, you could later find that custom formula exposed or used to train models in AI environments. There are ways to prevent this and critical steps to minimize exposure.

• Are”bad actors” using AI to hack into my system or cause me problems?

You bet! They do it through phishing emails and social engineering. The famous ILOVEYOU worm virus required a student with computer science skills to build that back in 2000. Today a person with far less skills would be able to create something like that by asking Chat GPT. So its obvious malicious types can write something nearly perfect in a language in which they have no familiarity. Solution: get educated by reading more and coming back here to get educated!

• What improvements to my business/company can AI make?

Thats like asking me is there a way to drive from Chicago to Cincinnati. There are a lot of ways and it depends on what you want and need. Let me get you started:

• For content creation you can ask AI to write copy for your business. Blog posts like this or advertisments. (no, I didn’t write this using Chat GPT, its very easy to tell if something is written by AI)
• For your website you can use it to build your website with several products.
• You can create videos from text.
• You can add a chatbot to your website to handle customer inquiries.
• You can use AI to evaluate your business idea.

Bottom line: you can dig into this and see what the possibilities are! Use your imagination.

If you are looking to help secure your business from cybersecurity attacks, give us a call and we would love to help.